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Apple Captures 62 Percent Revenue Share in Tablet Apps Processors, Says Strategy Analytics

05/31/2022

A High Mix of Premium APs Power Revenue Growth

The global tablet applications processor (AP) market grew 12 percent to $3 billion in the calendar year 2021, according to Strategy Analytics' Handset Component Technologies (HCT) service report.

CY2021 Tablet Apps Processor Share: $3.0B, Source: Strategy Analytics', Handset Component Technologies Service

CY2021 Tablet Apps Processor Share: $3.0B, Source: Strategy Analytics', Handset Component Technologies Service

According to the Strategy Analytics' Handset Component Technologies (HCT) research report, " Tablet Apps Processor Market Share Tracker Q4 2021: MediaTek Maintains non-iPad Market Share Leadership ", Apple, Intel, Qualcomm, MediaTek and Samsung LSI captured the top-five tablet AP revenue share rankings in 2021.

  • Apple led the tablet AP market with a 62 percent revenue share, followed by Intel with 12 percent and Qualcomm with 10 percent.
  • Arm-based tablets accounted for 89 percent of total tablet APs shipped in 2021.
  • Tablet AP ASPs grew 21 percent year on year, driven by a better mix and wafer supply constraints.

Sravan Kundojjala , author of the report and Director of Handset Component Technologies service at Strategy Analytics, commented, " The tablet applications processor (AP) market, a key segment of the mobile computing market, declined 8 percent year-on-year in 2021 after seeing a rebound in 2020. Reduced demand for low-end tablet APs and wafer supply constraints affected shipments. However, shipments grew 13 percent compared to the pre-pandemic period (2019). Despite decline in shipments, the tablet AP market saw double-digit growth in average selling prices (ASP), thanks to a high mix of premium tablet APs."

Mr. Kundojjala continued, "Apple, MediaTek and Unisoc posted shipments growth, while Allwinner, HiSilicon, Qualcomm, Rockchip and Samsung LSI saw shipment decline in 2021. MediaTek maintained its leading position in the non-Apple tablet AP market, driven by its design wins at Amazon, Lenovo, Samsung and others. On the other hand, Qualcomm shifted focus to premium tablets and saw a 15 percent shipment decline in 2021."

Source: Strategy Analytics, Inc.

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About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

For more information about Strategy Analytics
Service Name: Handset Component Technologies
Service Name: RF and Wireless Component Service

Report contacts:
European Contact: Stephen Entwistle, +44 (0)1908 423 636, sentiwstle@strategyanalytics.com
US Contact: Christopher Taylor, +1 617 614 0706, ctaylor@strategyanalytics.com
Asia Contact: Sravan Kundojjala, +44(0) 1908 423 638, skundojjala@strategyanalytics.com

Source: Strategy Analytics

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