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Strategy Analytics: Mobile Computing Revenue to Grow Double Digits in 2021 – What's to Come Post-COVID?


Combined Tablet and Notebook PC revenue grew 25% year-over-year in 2020 and will grow another 17% in 2021

The mobile computing market is in full recovery after several years of shipment and revenue declines as the COVID-19 pandemic has brought on a new level of short-term demand with long-term implications, according to a new report by Strategy Analytics. Hybrid work environments will become more prevalent post-COVID than pre-COVID times as many employees report tangible benefits from remote work and are increasingly demanding more flexible work environments, which will keep demand relatively steady for mobile computing devices.

Exhibit 1. Mobile Computing Chart H1 2021 Device Revenue (Source: Strategy Analytics, Inc.)

Exhibit 1: Windows 11 / Post-pandemic Refresh Cycle Will Push the Market to New Highs*1

The full report from Strategy Analytics’ Connected Computing Devices (CCD) service, Mobile Computing Shipments, Revenue, Installed Base and Penetration Forecast by Type by 88 Countries 2010-2026: H1 21 Update can be found here:

The pandemic is not over, and mobile computing device demand remains hot. Supply chain issues and wider vaccine distribution will tamp down supply and demand by the beginning of 2022, but the report forecasts household ownership to continue growing over the forecast period to reach 39% of total households globally and the Windows 11 / post-pandemic refresh cycle will push the market to new highs of $241 billion in revenue in 2025 from $197 billion in 2020.

Eric Smith, Director – Connected Computing said, “Smartphones have become larger and more essential to daily life, but we found out the hard way that real productivity still happens on Notebooks and Detachables. Commercial clients provide a steady level of demand for productivity devices and increasingly, mobile solutions are becoming preferable to stationary desktops while consumers build up multiple device ownership per household to keep everyone at home productive.”

Chirag Upadhyay, Industry Analyst added, “The newest wave of COVID-19 infections will continue to affect key markets and consumer behavior, resulting in sustained high demand, however there is risk that supply chain disruptions will emerge from time to time until the 2023 timeframe. Demand patterns will also re-adjust to the new reality that work-from-home (WFH), virtual learning options, and hybrid work schedules are more suitable than previously thought, boosting mobile computing device shipments to 458 million units in 2026.”

*1 Mobile computing devices include slate tablets, detachable tablets, and large-screen foldable tablets as well as traditional notebooks, thin-and-light notebooks, convertible notebooks, and Chromebooks spanning all operating systems and connectivity options

About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at

Source: Strategy Analytics, Inc.


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Connected Computing Devices: Click here

Eric Smith, +1 617 614 0752,
Chirag Upadhyay, +44 1908 423 643,

Source: Strategy Analytics

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