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Strategy Analytics: realme is Fastest Brand Ever to Ship 100 Million Smartphones

08/04/2021

In new research, Strategy Analytics recognizes realme as the fastest brand ever to reach 100 million shipments in the history of the global smartphone market.

Exhibit 1: Time Taken to Reach 100 Million Global Smartphone Shipments by Brand (Source: Strategy Analytics, Inc.)

Exhibit 1: Time Taken to Reach 100 Million Global Smartphone Shipments by Brand (Source: Strategy Analytics, Inc.)

Strategy Analytics’ report -- realme Joins the 100 Million Smartphone Club -- finds that realme shipped its 100 millionth smartphone worldwide during June 2021.

Neil Mawston, Executive Director at Strategy Analytics, said, “realme is the fastest brand ever to ship 100 million smartphones cumulatively worldwide. It has taken just 37 months for realme to grow from zero to 100 million smartphone shipments. That is faster than Apple, Samsung, Nokia, Huawei, Xiaomi or any other major smartphone brand of the past quarter-century.”

realme’s global smartphone growth has been driven strongly by China and India.

  • realme grew an impressive +175% HoH in China during the first half of 2021. realme today is the fastest growing smartphone brand in China.
  • realme has jumped from zero shipments in India during Q2 2018 to 4th place and a record 14% market share by Q2 2021.

Linda Sui, Senior Director, added, “Only 16 brands have ever shipped more than 100 million units cumulatively worldwide in the twenty-seven years up to H1 2021. It is an elite club.”

Yiwen Wu, Senior Analyst, added, “realme’s smartphone growth is driven by a deep range of Android models, competitive pricing, striking online marketing campaigns, and extensive retail presence. realme has scaled up its smartphone business in record time.”

For over 30 years, Strategy Analytics has provided access to data and insights on vendor share in 88 countries and 6 regions for volume, value, price tiers, technologies as well as deep customized insights into consumer behavior, brand perceptions and replacement drivers.

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

For more information about Strategy Analytics
Smartphone Strategies
Smartphone Country Share Tracker
Smartphone Model Tracker

Report Contacts
Europe: Neil Mawston, nmawston@strategyanalytics.com
USA: Linda Sui, lsui@strategyanalytics.com
China: Yiwen Wu, ywu@strategyanalytics.com
India: Rajeev Nair, Rnair@strategyanalytics.com

Source: Strategy Analytics

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