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Strategy Analytics: Xiaomi Tops Central and Eastern Europe 5G Smartphones in Q3 2021

10/05/2021

Xiaomi will remain the 5G leader above Apple and Samsung in region to remain 5G through 2022

According to the latest research from Strategy Analytics, in the third quarter of 2021, Xiaomi captured an estimated forty-two percent of total 5G smartphone shipments in Central and Eastern Europe, on annualized shipment growth of 5,700 percent.

Figure 1. Central Eastern Europe 5G Smartphone Vendor Share Q3 2021 vs Q3 2020 (Source: Strategy Analytics, Inc.)

Figure 1. Central Eastern Europe 5G Smartphone Vendor Share Q3 2021 vs Q3 2020 (Source: Strategy Analytics, Inc.)

“Xiaomi is the leading Android 5G smartphone vendor globally in Q3 2021 and is the leading 5G smartphone vendor overall in Central and Eastern Europe,” says Ville-Petteri Ukonaho, Associate Director at Strategy Analytics. “Xiaomi’s 5G smartphone shipments have grown past Apple and Samsung over the course of the past year to take the top spot in 5G smartphones in the region.”

“Xiaomi is expected to maintain its lead in Central and Eastern Europe region for the full-year 2021 and remain the 5G smartphone shipment leader in 2022,” says Yiwen Wu, Senior Analyst at Strategy Analytics. “Xiaomi is capitalizing on the absence of Huawei, as well as its own portfolio of high-quality affordable 5G smartphones such as the Redmi Note 9T 5G and Mi 11 5G.”

“Other vendors are not standing still,” says Ken Hyers, Director at Strategy Analytics. “Apple captured second place in 5G smartphone shipments in Q3 2021 in the Central and Eastern Europe region, in only its 3rd quarter of offering 5G smartphones. Apple will expect a strong 4th quarter on the with its iPhone 13 lineup, but higher prices will limit their reach in the region. Samsung, with its lineup of more affordable 5G smartphones took third place with a share of 11.5% of 5G smartphones shipped in the region, drifting from 34.3% in the year-ago quarter. Realme and OnePlus rounded out the top-5 5G smartphone vendors in Central and Eastern Europe with a share of 7.2% and 2.5% of 5G smartphone shipments respectively. While Realme gained ground over the course of the last year, it was Xiaomi that captured the bulk of smartphone shipments, even as Apple took a quarter of the market.”

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

Source: Strategy Analytics, Inc.
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Ville-Petteri Ukonaho, Associate Director, vukonaho@strategyanalytics.com
Yiwen Wu, Senior Analyst, ywu@strategyanalytics.com
Ken Hyers, Director, khyers@strategyanalytics.com

Source: Strategy Analytics

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