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Strategy Analytics Launches New Advanced HMI Strategies Service, for the UX Innovation Practice

11/03/2021

AHS Will Define Opportunities for Success in Emerging Markets for Advanced User Interfaces

Strategy Analytics today announced the launch of its new service, Advanced HMI Strategies (AHS), as part of the User Experience Innovation Practice. Defining opportunities for success in the emerging market for advanced user interfaces, this service will deliver a 360-degree view of the market for clients, publishing both industry and consumer/user research on each of the technologies it tracks including: sensors, biometrics, brain-machine interfaces, gesture & haptics, voice HMI, advanced displays, smart surfaces, XR, holography and advanced audio interfaces.

Figure 1. Advanced Human-Machine Interface (Source: Shutterstock)

Figure 1. Advanced Human-Machine Interface (Source: Shutterstock)

Commented Chris Schreiner, Director of Syndicated UX Research, UXIP, “We are delighted to bring this new service to clients of the UX Innovation Practice. Advanced HMI technologies will shape future user interfaces of a whole host of connected devices, from hand-held mobile devices such as smartphones and tablets, to connected devices in the home such as smart speakers and smart thermostats. We are also seeing more and more novel HMIs in-vehicle. This service will help to provide an overview of market and consumer trends, and highlight key factors impacting future industry development, while also offering strategic guidance for success.”

Added Kevin Nolan, VP UXIP , “Not only we will be able to offer global historical data and five-year unit, revenue and installed base forecasts, we will also be identifying key players in the industry, their USPs and value propositions. Coupled with consumer insights and UX recommendations, we will offer a unique 360-degree overview of a range of advanced HMIs. And as the service evolves and technology moves on, so will new technologies be added to our research program. Any clients subscribing to the service will also have the opportunity to guide our research content. It is truly an exiting time for the UX Innovation Practice.”

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

Source: Strategy Analytics, Inc.

For more information about Strategy Analytics
Service Name: User Experience Strategies
Service Name: In-Vehicle UX
Service Name: UX Innovation Practice

Report contacts:
European Contact: Diane O'Neill, +44 (0)1908 423 669, doneill@strategyanalytics.com
US Contact: Chris Schreiner, +44 (0)1908 423616, cschreiner@strategyanalytics.com

Source: Strategy Analytics

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