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Strategy Analytics: Global Smart Home Market Roaring Back in 2021


Consumer Spending Set to Grow 44% in 2021

Global consumer spending on smart home solutions is set to grow to $123 billion in 2021 after declining in 2020 due to the economic impact of COVID-19 according to new research published in Strategy Analytics'2021 Global Smart Home Forecast”.

Figure 1. Households with Smart Systems: Global Total (Source: Strategy Analytics, Inc.)

Figure 1. Households with Smart Systems: Global Total (Source: Strategy Analytics, Inc.)

Strategy Analytics forecasts global consumer spending in 2021 on smart home products and services will break through the $100 billion mark after falling short in 2020 due to the pandemic. Consumers that postponed installations are fulfilling their planned purchases as 30 million additional households acquire smart systems in 2021. The market will continue grow to $173 billion in 2025 when nearly 20% of all households globally have at least one smart home product in use up from 15% by the end of 2021.

North America is the largest market in 2021 accounting for 40% of all consumer spending followed by Asia-Pacific with 29% of spending and Western Europe with 18%. Security systems are driving growth in the US and in Western Europe surveillance cameras, smart bulbs and electrical devices are driving smart home adoption. There are more smart homes in Asia-Pacific but spending per home is half of what it is in the US. As adoption rises among the one billion homes in the region, Asia-Pacific will become the largest smart home market by the late 2020’s.

Bill Ablondi, Director of Strategy Analytics’ Smart Home Strategies advisory service, said, “The smart home market is recovering from the economic and social distancing impacts caused by the pandemic and after spending more time at home consumers are seeking ways to improve their home and are finding that smart home solutions offer enhancements they value.”

Jack Narcotta, Senior Industry Analyst in Strategy Analytics’ Smart Home Strategies advisory service, added, “Prices for smart home products have continued to drop dramatically making it easier for consumers to try various devices without breaking their bank accounts. This is driving adoption and increasing spending as people buy two or three surveillance cameras instead of one or add half a dozen smart bulbs in their home.”

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at

Source: Strategy Analytics, Inc.

For more information about Strategy Analytics
Smart Home Strategies: Smart Home Strategies (SHS) Home Page

Report contacts:
Bill Ablondi, +1 617 614 0744,
Jack Narcotta, +1 617 614 0798,

Source: Strategy Analytics

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