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Strategy Analytics: Global Smart Speaker Sales Rose 6% to 30 Million Units in Q2 2020


Amazon, Google and Baidu Retained First Three Places

BOSTON--(BUSINESS WIRE)-- Defying the impact of the pandemic, global sales of smart speakers in Q2 2020 rose to 30.0 million units, an increase of 6% compared to Q1, according to preliminary results from Strategy Analytics. Amazon retained first place with a share of 21.6%, followed by Google (17.1%) and Baidu (16.7%). Chinese vendors recovered from a slow Q1, which was affected by pandemic-related issues in the Chinese market. Most US players, however, suffered from slower consumer demand in Q2 and saw sales declines. Strategy Analytics is predicting a stronger Q3 as more economies begin to recover, and global sales are on track to reach 161 million units for the full year.

The full report from Strategy Analytics’ Smart Speakers and Screens (SSS) service, Preliminary Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q2 2020, can be found here.

David Watkins, Director at Strategy Analytics, commented: “The pandemic continues to affect sales patterns around the world. Q2 demand in Asia-Pacific recovered from the drama of lockdown in Q1, but North American and European sales fell slightly quarter on quarter as those economies went into reverse. We are optimistic that recovery in these regions will mirror what we have seen in China and that the underlying popularity of smart speakers will propel the market to a positive outcome for the rest of the year.”

David Mercer, VP, Media and Interactive Home, added : “Smart speakers have not suffered as badly as major segments like smartphones, and Q1 supply issues are now largely resolved. Vendors should nevertheless take particular care with brand messaging as our research points to clear evidence that consumers are switching brands based on how companies respond to the pandemic.”

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at

For more information about Strategy Analytics
Smart Speakers and Screens: Click here

European Contacts:
David Watkins, +33 153 409 952,
David Mercer, +44 1908 423 610,

US Contacts:
Bill Ablondi, +1 617 614 0744,
Jack Narcotta, +1 617 614 0798,

Source: Strategy Analytics

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