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Strategy Analytics: Contactless Payments Preferred Payment Method for Almost 30% of US Consumers Post COVID-19

07/06/2020

Contactless Preference Up 8 Points Since Pre-Pandemic

BOSTON--(BUSINESS WIRE)-- Contactless payment adoption will be boosted in the US, UK, Germany and China as restrictions due to COVID-19 are relaxed, according to a new report from Strategy Analytics Consumer Insights team. The Strategy Analytics Wireless Media Strategies (WMS) service report “COVID-19 Consumer Mobile Payment Insights,” finds that almost 30% of US consumers indicated contactless payments as their preferred method of payment post COVID-19. China is by far the mobile payments leader with over half of consumers preferring mobile payment over cards and cash.

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Summary Graphic: COVID-19 Contactless Payments Behavior Change (Graphic: Business Wire)

Summary Graphic: COVID-19 Contactless Payments Behavior Change (Graphic: Business Wire)

The report examines the payment behaviors of consumers across these four countries in the wake of COVID-19 and identifies which consumers are looking to embrace both mobile and contactless payments.

Nitesh Patel, Director, Strategy Analytics, noted “Contactless payment adoption will receive a boost across each of the countries surveyed, including China, Germany, the US and UK. However, while growth in contactless payment use will increase most in the US it is set to remain a contactless payments laggard, with significantly greater adoption in China, Germany and the UK.”

David Kerr, Vice President, Strategy Analytics, noted “With the exception of China, there is significantly greater consumer preference for contactless cards over mobile contactless payments, particularly for older age groups. A bridge of trust still needs to be built for mobile payments to older consumers. The much younger population in China and greater familiarity with mobile first practices is reflected in over half of consumers indicating it as a mobile as the preferred payment instrument. For older consumers in US and Europe much greater ease of use and reliability at POS is required according to our UX team research.”

Source: Strategy Analytics, Inc.

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About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

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Report contacts:
European Contact: Nitesh Patel, +44 (0)1908 423 621, npatel@strategyanalytics.com
US Contact: David Kerr, +1 617 614 0720, dkerr@strategyanalytics.com

Source: Strategy Analytics

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