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Automotive Instrument Clusters Moving toward Cockpit Integration and 3D Displays, says Strategy Analytics

06/02/2020

BOSTON--(BUSINESS WIRE)-- Volume demand for solid state (or “digital”) instrument clusters will nearly quadruple from 11.6 million in 2019 to 41.4 million units by 2024. The latest report “Automotive Instrument Clusters: Moving Towards Cockpit Integration and 3D Displays,” from the Strategy Analytics Powertrain, Body, Safety & Chassis Service (PBCS) service, predicts that centralized vehicle architectures will provide the processing and memory overhead necessary to integrate cockpit functions and generate the high resolution displays expected by today’s consumers.

CDCs (Cockpit Domain Controllers) will further add growth in solid state clusters in the mid-term. With economies of scale, larger display panels will also see demand shift from low-end to high-end hybrid systems, which continue to use conventional gauges. The requirement to display more information in the cluster and the increasing demand for reconfigurable cluster displays will mean increasing market opportunities for graphics and user interface software, as well as for operating systems, hypervisors and virtual machines. There will also be opportunities for three-dimensional display technologies, to enhance the user experience and make ADAS (Advanced Driver Assistance Systems) alerts more prominent, while not distracting the driving task of the driver.

However, Kevin Mak, principal analyst in the Global Automotive Practice (GAP), provided some exceptions to the trends. “Cockpit design is still driven by consumer taste and not all consumers are comfortable with the single display panel cluster. Rugged designs for pick-up trucks and the continual use of traditional gauges by Japanese auto makers show that there is still life in the hybrid cluster for many years to come.”

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About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

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European Contact: Kevin Mak, +44 (0)1908 423 644, kmak@strategyanalytics.com
US Contact: Alexander Kutana, +1 617 614 0741, akutana@strategyanalytics.com
China Contact: Kevin Li, +86 186 0110 3697, kli@strategyanalytics.com

Source: Strategy Analytics

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