• Beyond Black, Rose Gold Increases in Acceptance for Smartphones, Finds Strategy Analytics

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Beyond Black, Rose Gold Increases in Acceptance for Smartphones, Finds Strategy Analytics

The Acceptance Gap Between Black & Silver and Other Colors is Decreasing

Category:

October 23, 2018

Dateline:

BOSTON

A new report from the User Experience Strategies (UXS) group at Strategy Analytics surveying consumers in the US, Western Europe, China and India has explored consumer preference for smartphone color.

BOSTON--(BUSINESS WIRE)--A new report from the User Experience Strategies (UXS) group at Strategy Analytics surveying consumers in the US, Western Europe, China and India has explored consumer preference for smartphone color. Black continues to be the most preferred color globally, followed by silver. But the preference gap between these and other colors is decreasing, with rose gold making strides particularly for females.

Key report findings:

  • Globally, more than half of respondents were interested in black and silver while more than a third were interested in white and rose gold.
  • Rose gold is rising in popularity. It is now the most preferred color for females in the US and China.
  • Respondents in China appear to be the most accepting of ‘other’ color choices for their next smartphone.

Christopher Dodge, Associate Director and report author commented, “Black and silver dominate color preference in all regions surveyed. But it’s preference after these two colors that’s changing. Rose gold is definitely rising in popularity. The gap between black and other colors is also closing considerably.”

Added Chris Schreiner, Director, Syndicated Research UXIP, “There is a definite increase in interest for alternatives to black. But respondents are still concerned about the robustness of their smartphones, particularly with ever increasing price-tags. There is an opportunity to expand color through OEM-branded cases.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

Contact:

Strategy Analytics, Inc.
US Contact:
Chris Schreiner, +1 617-614-0713
cschreiner@strategyanalytics.com
or
European Contact:
Diane O'Neill, +44(0) 1908 423 669
doneill@strategyanalytics.com