• Strategy Analytics: Global Connected TV Device Installed Base Breaks Through the One Billion Unit Milestone

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Strategy Analytics: Global Connected TV Device Installed Base Breaks Through the One Billion Unit Milestone

Category:

August 13, 2018

Dateline:

MILTON KEYNES, United Kingdom

Strategy Analytics’ latest Connected TV Device report provides detailed quarterly shipment and installed base metrics for the world’s top eighteen Connected TV device vendors. The full report here: http://sa-link.cc/1nh

MILTON KEYNES, United Kingdom--(BUSINESS WIRE)--According to the latest quarterly research from Strategy Analytics, more than one billion Connected TV devices are now in use worldwide. Connected TV devices allow users to stream over the top video content to the television screen and include the sub-categories of Smart TVs, Smart Blu-ray Players, Game Consoles and Digital Media Streamers. Smart TVs have been consistently gaining share in the market and now stand at nearly 60% of the total installed base of devices. Samsung has drawn level with Sony at the top of the rankings in terms of overall Connected TV device units installed and the Korean company is poised to take the outright lead in the second half of 2018. Strategy Analytics’ latest Connected TV Device report “Global Connected TV Device Vendor Share: Q2 2018” provides detailed quarterly shipment and installed base metrics for the world’s top eighteen Connected TV device vendors.

The full report with comprehensive market breakdown is available here: https://www.strategyanalytics.com/access-services/devices/connected-home/consumer-electronics/market-data/report-detail/global-connected-tv-device-vendor-market-share-q2-2018

David Watkins, Director at Strategy Analytics commented that, “The popularity of connected TV devices, in particular Smart TVs and dedicated media streaming devices such as Roku, Amazon Fire TV and Chromecast, has grown dramatically over the last few years and has led to a fundamental shift in how consumers view and engage with content on the TV set. Companies such as Roku have managed to build hugely successful businesses selling dedicated streaming devices on the back of this trend towards the online consumption of video in the living room. In fact we expect more than 55 million digital media streamers to ship globally this year although this will be overshadowed the 150 million plus Smart TV market.”

David Mercer, Vice President at Strategy Analytics added, “Sony has long been the global leader in Connected TV devices in terms of devices installed in homes thanks not only to its strength in Smart TV and Blu-ray but also as a result of its leading position in the global game console market. However, as Smart TVs take an ever-growing share of the overall market, Samsung will replace Sony at the top of the device footprint rankings later this year thanks to its dominant position in the world’s Smart TV market.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

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Global Connected TV Device Installed Base Q2 2018: 1040 Million Units. Numbers are rounded. (Graphic: Business Wire)
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Contact:

Strategy Analytics
European Contacts:
David Watkins, +33 153 409 952
dwatkins@strategyanalytics.com
or
David Mercer, +44 1908 423 610
dmercer@strategyanalytics.com
or
US Contacts:
Bill Ablondi, +1 617-614-0744
wablondi@strategyanalytics.com
or
Jack Narcotta, +1 617-614 0798
jnarcotta@strategyanalytics.com