• Strategy Analytics: Apple and Lenovo Vie for Mobile Computing Leadership

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Strategy Analytics: Apple and Lenovo Vie for Mobile Computing Leadership

36% of the Market was Controlled by the Two Top Vendors in Q2 2019

Category:

September 17, 2019

Dateline:

BOSTON

In this highly competitive market, the global mobile computing device market stayed flat year-on-year in Q2 2019 at 80.1 million units shipped

BOSTON--(BUSINESS WIRE)--On the back of a robust commercial refresh cycle for Windows PCs, the Notebook market helped offset a decline in the Tablet market in Q2 2019. Strategy Analytics reported that Lenovo and Apple combined to take over a one-third share of this market, as Lenovo's extensive portfolio helped in targeting more commercial clients across all regions during the Windows upgrade cycle and Apple pivoted to capture a more significant share of computing device purchases with more keyboard functionality across its product line and the new iPad OS. In this highly competitive market, the global mobile computing device market stayed flat year-on-year in Q2 2019 at 80.1 million units shipped.

The full reports from Strategy Analytics’ Connected Computing Devices (CCD) service, Total Tablet Vendor & OS, Unit & Value Market Share by Region: Q2 2019 Results, and Total Notebook PC Vendor Unit & Value Market Share by Region: Q2 2019 Results can be found here: https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/market-data/report-detail/total-tablet-vendor-os-unit-value-market-share-by-region-q2-2019-results-030919
https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/market-data/report-detail/Total-notebook-pc-vendor-unit-value-market-share-by-region-q2-2019

The lines between tablet and notebooks are blurring more every day, so it shouldn’t be a surprise to see a mixture of tablet-heavy vendors like Apple and Samsung in the top 5 alongside PC-heavy vendors like Lenovo, HP, and Dell. Thin-and-light laptops were the most popular segment for the second quarter across commercial clients whether its small, medium or large business groups, while basic slate tablets connect best with consumers as screen sizes grow to accommodate better gaming and video streaming experiences.

Chirag Upadhyay, Senior Research Analyst said, “Vendors must prepare their strategies for next year before the Windows upgrade demand slows down. The consumer's focus will be vital from next year in a competitive environment as prices will heat up the race among top vendors. Vendor strategies must be focused on multiple price tiers rather than concentrating on the premium segment, especially as Apple expands its strategy to replace Windows notebook demand with more computer-like iPads.”

Eric Smith, Director – Connected Computing added, “The mobile computing market is consolidating to a smaller group of large players. Smaller players are beginning to find their niches, such as Asus and Acer in the gaming and Chromebook segments. Amazon sits nicely in the low-end Android tablet segment with one of the freshest portfolios on top of an aggressive pricing strategy to fuel growth in services. We believe demand is still out there for mobile computing devices, but it's up to each OEM to meet fast-changing use case demands for specific users, such as content creators, gamers, and first-time buyers.”

Exhibit 1: Apple and Lenovo captured 36% of the mobile computing market 1

Global Mobile Computing Shipments by Vendor
(Final Results, Millions of Units)

Vendor

Q2 '19

Q2 '18

Growth Y/Y

Apple

14.6

15.0

-3%

Lenovo

14.1

11.9

19%

HP

9.5

9.7

-3%

Dell

7.4

7.2

3%

Samsung

5.4

5.3

1%

Others

29.1

31.4

-7%

Totals

 

80.1

80.5

0%

 

 

 

 

 

 

Global Mobile Computing Market Share by Vendor
(Final Results, % of Total Shipments)

Vendor

Q2 '19

Q2 '18

Apple

18.3%

18.6%

Lenovo

17.6%

14.7%

HP

11.8%

12.1%

Dell

9.2%

8.9%

Samsung

6.7%

6.6%

Others

36.4%

39.0%

Totals

 

100%

100%

Source: Strategy Analytics' Connected Computing Devices service

1 All figures are rounded

About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com

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Connected Computing Devices: Click here

Multimedia Files:

Exhibit 1: Apple and Lenovo captured 36% of the mobile computing market (Business Wire)
Preview image

Contact:

US Contact: Eric Smith, +1 617 614 0752, esmith@strategyanalytics.com

UK Contact: Chirag Upadhyay, +44 1908 423 643, cupadhyay@strategyanalytics.com