• Strategy Analytics: Amazon’s Global Smart Speaker Share Falls Below 50% in Q1 2018 as Competition Heats Up

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Strategy Analytics: Amazon’s Global Smart Speaker Share Falls Below 50% in Q1 2018 as Competition Heats Up

May 17, 2018

Dateline:

MILTON KEYNES, United Kingdom
"Global Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q1 2018"

MILTON KEYNES, United Kingdom--(BUSINESS WIRE)--According to the latest quarterly research from Strategy Analytics, global smart speaker shipments reached 9.2 million units in Q1 2018. Market leader Amazon is estimated to have shipped an impressive 4 million smart speakers during the quarter though its global market share has nearly halved from the same period last year. Google and Alibaba consolidated their number two and three rankings while Apple became the fourth largest smart speaker brand worldwide following the launch of the HomePod in February 2018. Strategy Analytics’ latest smart speaker report, “Global Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q1 2018” provides detailed quarterly metrics for twenty smart speaker vendors and twelve voice operating systems.

The full report with comprehensive market breakdown is available here: http://sa-link.cc/1mU

 

Exhibit 1: Global Smart Speaker Shipments by Vendor in Q1 2018 ¹

 
Global Smart Speaker Market by Vendor: Q1 2018 (Shipments in Millions of Units)
Vendor     Q1 '18 Shipments     Q1 '18 Market Share     Q1 '17 Shipments     Q1 '17 Market Share     Growth Y/Y
Amazon     4.0     43.6%     2.0     81.8%     102%
Google 2.4 26.5% 0.3 12.4% 709%
Alibaba 0.7 7.6% 0.0 0.0% ~
Apple 0.6 6.0% 0.0 0.0% ~
Xiaomi 0.2 2.4% 0.0 0.0% ~
Others     1.3       13.9%       0.1       5.8%       806%
Totals     9.2       100.0%       2.4       100.0%       278%
Source: Strategy Analytics Smart Speaker service
 

¹ Numbers are rounded.

 

David Watkins, Director at Strategy Analytics commented that “Amazon and Google accounted for a dominant 70% share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84% in Q4 2017 and 94% in the year ago quarter. This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent. Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five.”

David Mercer, Vice President at Strategy Analytics added, “Further strong growth in smart speaker sales confirms our view that this new market is far more than just a flash in the pan. Today’s smart speakers are by no means the finished article but they have captured the consumer imagination and we will see rapid evolution in design, functionality and associated use cases over the coming years. We are clearly heading towards to a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

Contact:

Strategy Analytics, Inc.
European Contacts:
David Watkins, +33 153 409 952
dwatkins@strategyanalytics.com
or
David Mercer, +44 1908 423 610
dmercer@strategyanalytics.com
or
US Contact:
Bill Ablondi, +1 617-614-0744
wablondi@strategyanalytics.com

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