• Stronger Effort Needed for Arm on Windows Project, says Strategy Analytics

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Stronger Effort Needed for Arm on Windows Project, says Strategy Analytics

Detachable 2-in-1s already have over 40% market share in 2018; only expected to rise another 5 points by 2022

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January 16, 2019

Dateline:

BOSTON

Detachable 2-in-1s already have over 40% market share in 2018; only expected to rise another 5 points by 2022

BOSTON--(BUSINESS WIRE)--Growth in the tablet market will depend on whether vendors can hit lower prices with Detachable 2-in-1s for a wider audience, and Strategy Analytics says new processor technology is crucial to make that happen. Arm and Qualcomm are working to make this a reality but without stronger marketing support, better resolution of compatibility issues, and a more coherent distribution strategy, Arm-based Detachable 2-in-1s will only comprise half of the market by 2022.

The full report from Strategy Analytics’ Connected Computing Devices (CCD) service, Will New Arm-based Processors Be Able to Disrupt the Notebook PC and Tablet Segments?, can be found here: https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/reports/report-detail/will-new-arm-based-processors-be-able-to-disrupt-the-notebook-pc-and-tablet-segments-010419

Eric Smith, Director – Connected Computing said, “We are cautiously optimistic that the seeds planted now will bear fruit in the longer term, but there are many other moving pieces that will be necessary to support this growth. A big one is that marketing for Arm-based Windows computing devices has been non-existent during the first wave of these devices commercially available since mid-2018. This must change to affect consumer awareness of new capabilities.”

Chirag Upadhyay, Senior Research Analyst added, “Intel is not sitting idly by and is working on battery efficiency and cellular connectivity issues to remain a strong competitor in this evolving competitive dynamic. This, in combination with lingering compatibility issues of Arm-based processors not properly emulating Windows legacy apps, gives Intel a fighting chance to largely defend its core business over the next five years.”

Many vendors target the premium segment for enterprise and prosumers for a very good reason: high profit margins. The problem is that competition is fierce and there is limited room for everyone to succeed. As Gen Z enters the market well-versed in the worlds of Chromebooks and smartphones, expectations will shift for more mobile and cloud-based notebooks, which is a segment Arm and Qualcomm are heavily targeting.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

Multimedia Files:

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Global Detachable 2-in-1 Shipments by Processor Architecture (Graphic: Business Wire)
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Contact:

US Contact: Eric Smith, +1 617 614 0752, esmith@strategyanalytics.com

UK Contact: Chirag Upadhyay, +44 1908 423 643, cupadhyay@strategyanalytics.com