UX Innovation

Kevin Nolan, Vice President

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As Vice President of the Strategy Analytics UX Innovation Practice, Kevin Nolan leads a team that advises on all aspects of the consumers’ interaction with technology in the digital home, inside the connected vehicle and while mobile.

Kevin has 15 years’ experience managing research, analysis and consulting projects in the wireless, Internet and semiconductor industries, and has spent more than a decade analyzing the user experience of connected devices and services.

Prior to joining Strategy Analytics in 2002, he was a partner at Hexagon Internet where he managed website development and user experience optimization projects for a number of major companies in the information services and other industries. He started his career as an analyst at Strategy Analytics predecessor company, BIS Strategic Decisions. Kevin holds a BA (Hons) degree in International Business from Herriot-Watt University, Edinburgh.

Diane O'Neill, Director

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As a Director within the Strategy Analytics UX Innovation Practice, Diane O'Neill manages bespoke UX research studies across mobile devices, media, smart home and the connected vehicle. Diane is responsible for developing, conducting and analyzing research which explore emerging technologies with a focus on the needs, motivations and experiences of future target consumers and the strategies required to deliver the optimal user experience.

Diane has over ten year’s research management experience, successfully leading global projects. Prior to joining Strategy Analytics in 2013, Diane was an Associate Director at IHS and Research Manager at IMS Research.

Diane holds an MSc in Management from Lancaster University and a BSc (Hons) in Human Biology from Loughborough University.

Chris Schreiner, Director of Syndicated Research

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As Director of Syndicated Research within the Strategy Analytics UX Innovation Practice, Chris Schreiner is responsible for leading teams delivering in depth user experience analysis and insights for clients in the wireless, smart home, and automotive industries.

Chris has 18 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.

Prior to joining Strategy Analytics in 2008, Chris worked at Motorola, OnStar, and the Virginia Tech Transportation Institute. Chris holds an M.A. in Cognitive Psychology from Miami University in Oxford, Ohio.

Christopher Dodge, Associate Director, User Experience Strategies

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Christopher Dodge is responsible for conducting research and analysis within the User Experience Strategies (UXS) service. Christopher coordinates research projects which explore consumer needs and behaviors around leading-edge technology and services including intelligence & machine learning, contextual awareness, HMI, messaging & communication, mobile payments, and media.

Since joining Strategy Analytics in 2007, he has undertaken numerous research projects ranging from consumer behavior and ethnographic research, data analysis, product design, and consulting.

Prior to joining Strategy Analytics, Christopher worked as a Channel Analyst for Anderson Merchandisers, analyzing, interpreting and forecasting media distribution data. Christopher holds a BS in Business Management Marketing from the University of Phoenix in Arizona.

Paul Brown, Director of Projects

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As Director of Projects within the Strategy Analytics UX Innovation Practice, Paul Brown manages bespoke UX research studies across mobile devices, media, smart home and the connected vehicle. Paul is responsible for supporting clients in developing their user experience strategies. Previously, Paul lead Strategy Analytics’ Mobile Device UX team, where his areas of research included smartphones, mobile operating systems, smart wearables, mobile accessories, mobile internet services, applications and media.

Having joined Strategy Analytics in 2005, Paul has undertaken thousands of hours of consumer research across the world, and has successfully lead multi-country projects for leading companies using a variety of methodologies, including surveys, focus groups, usability testing, ethnography and longitudinal studies.

Prior to joining Strategy Analytics, Paul worked as a Data Analyst for Anglia Examination Syndicate, Chichester College. Paul holds a BSc in Management Science and Statistics from the University of Wales, Swansea.

Derek Viita, Senior Analyst

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As Senior Analyst for the In-Vehicle UX service, Derek Viita provides consumer-focused insights on every detail of car-related experiences. Areas of expertise include mobile and integrated HMI, autonomous vehicles, driver distraction, and voice-controlled systems.

Derek has 10 years of experience advising companies and government agencies in the automotive and wireless spaces. He has scoped and executed a variety of worldwide strategic, usability, and design validation research.

Before joining Strategy Analytics, Derek worked with Microsoft’s IoT and Connected Car teams, and the Virginia Tech Transportation Institute. Derek holds an M.S. in Human Factors Psychology from the University of Idaho.

Adam Thorwart, Lead Analyst, Consumer Sentiment Analytics

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Adam is the lead analyst for the Strategy Analytics’ Consumer Sentiment Analytics (CSA) service. His primary research focus is on generating actionable insights for smartphone OEMs, mobile operators, and sell through channels based on understanding and analysis of consumer sentiment and satisfaction data.

Adam has been with Strategy Analytics for more than five years. He previously worked as a research associate within the applications research team where his responsibilities included database development and management.

Adam holds a BA in History from Clarion University of Pennsylvania.

Monica Wong, Project Manager

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As a Project Manager, Monica Wong is responsible for conducting consumer research and analysis within the Strategy Analytics UX Innovation Practice. Monica works on research projects that focus on consumer behavior, attitudes, motivations and preferences pertaining to mobile devices, media services, connected home and automotive technology.

Monica joined Strategy Analytics in 2013 and has extensive hands-on research experience, her primary focus has been on proprietary research projects. Monica holds a Bachelor’s of Science in Communications from University of California San Diego.