Media & Services

David Kerr, Senior Vice President


+1 617 614 0720
Wireless Device Strategies Blogs
Contact David

Mr. Kerr has 30 years of experience in the mobility space and has worked with leading operators, device vendors, and solutions providers to translate technology capabilities into effective customer value propositions.

He is responsible for the Global Wireless, Intelligent Home and Teligen Tariff practices at Strategy Analytics. Mr. Kerr is responsible for setting the research agenda across networks, applications and devices in the wireless space and for developing new syndicated research programs which extend our leadership in the connected consumer and connected business segments.

Mr. Kerr has spoken at dozens of industry conferences and has completed numerous custom consulting projects centering on opportunity assessment, market segmentation, portfolio analysis, and competitive assessment.

David holds an Executive MBA degree from Suffolk University, Boston, and a BA Marketing from Thames University London.

David Mercer, Vice President & Principal Analyst


+44 1908 423610
Digital Consumer Blog
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David Mercer is one of the industry’s most experienced analysts focusing on convergence in media technologies and its impact on consumers, and heads Strategy Analytics’ global digital consumer research team. During nearly 30 years of analysis and consulting within the consumer technology and media industries he has worked with many leading global players across the value chain. He is widely recognised as delivering thought leadership on emerging television, video and games businesses and the digital home. He speaks regularly at international conferences and panels, supports planning discussions with senior executives, and is frequently quoted by the specialist and general press and media.

David joined Strategy Analytics in January 1997 after a period spent in freelance consulting and writing. He was previously engaged at the specialist research firm, Understanding and Solutions and prior to this spent eight years at BIS Strategic Decisions, where he managed the company’s industry-leading consumer electronics and media research and analysis programs.

His research currently focuses on the transformation of television and video driven by over-the-top services, multiscreen connected devices and ubiquitous broadband.

He graduated from Reading University in the UK in 1987 with a BA (Hons) in Linguistic Science.

David MacQueen, Executive Director


+44 1908 423623
Strategy Analytics Blog
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David MacQueen is Director for Strategy Analytics Wireless Media Strategies service, providing insight and strategic advice on all aspects of consumer mobile data products and services. Key areas of research include mobile advertising, games, music, social networking, TV and video.

Mr. MacQueen has a decade of experience at a senior level in the mobile media sector. Prior to joining Strategy Analytics, David spent 3 years at Screen Digest, where he built and subsequently headed up the 'Mobile Media Intelligence' service, providing data and analysis on the mobile sector for media companies. Before that, David started up The Games Kitchen, a wireless games development company, which in its 5 year lifespan attracted clients including Disney, Panasonic and Sega.

David MacQueen holds a BSc in Chemistry from Heriot-Watt University in Edinburgh where he also undertook post-graduate research.

Prabhat Agarwal, Director


+1 617 614 0745
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Prabhat leads Strategy Analytics’ big data analytics and mobile intelligence platform, AppOptix.

Prabhat has extensive technology, market research and consulting expertise in helping companies, start-up ventures, and governments improve their business practices by providing technology, business and marketing growth and revenue generation strategies.

Prabhat holds a BS in Electrical Engineering from the University of Rhode Island and MS in Business Management from Worcester Polytechnic Institute.

Michael Goodman, Director


+1 617 614 0769
Digital Media Strategies Blog
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Michael Goodman, Director, Digital Media Strategies, is an accomplished analyst with nearly 20 years’ experience providing critical market intelligence and strategic direction to executives navigating an increasingly complex, connected world. Michael Goodman provides clients with strategic insight on the evolution of digital media for the Strategy Analytics Digital Media Strategies Service (DMS), which sizes and forecasts consumer spending, usage and adoption of the key current and emerging sectors in the global market for digital media. Key areas of research include OTT video, video games, advertising, and digital music.

Prior to joining Strategy Analytics, Goodman founded Nexus Research Group, a research and consulting firm focused on the intersection of technology, media, and communications. Prior to that, Goodman was VP, Global Research Operations at Kantar Retail, where he managed retail analysts across multiple practice areas including Food, Drug, Mass, Value Discounters, Home Improvement and Digital. Goodman also, served as Senior Director, Research & Analytics at Mercury Media where he provided strategic vision, planning, and actionable recommendations for all areas of performance-based advertising. Prior to Mercury Media, Goodman spent nine years at the Yankee Group and held several positions at Nielsen Media Research (now known as The Nielsen Company).

Goodman holds a BS in Business Administration, with a concentration in Marketing, from Boston University.

Nitesh Patel, Director


+44 1908 423621
Wireless Blog
Contact Nitesh

As Director of both the Wireless Media Strategies (WMS) service and the Mobile Payments Service (MPS), Nitesh covers the entire range of consumer mobile entertainment products and services. Nitesh’s areas of expertise include mobile video and TV, mobile advertising, mobile browsing, mobile messaging, and location-based services, in addition to mobile payments and digital wallets.

Prior to his role in the Wireless Media Strategies team, Nitesh covered the development of the fixed internet and e-commerce markets, as hype evolved to reality.

After over a decade and a half of following this rapidly evolving sector, he is one of the foremost industry analysts across both mobile media and mobile payment industries.

Nitesh holds a BSc in Chemistry and Management from Imperial College, London.