Intelligent Home

David Mercer, Vice President & Principal Analyst


+44 1908 423610
Digital Consumer Blog
Contact David

David Mercer is one of the industry’s most experienced analysts focusing on convergence in media technologies and its impact on consumers, and heads Strategy Analytics’ global digital consumer research team. During nearly 30 years of analysis and consulting within the consumer technology and media industries he has worked with many leading global players across the value chain. He is widely recognised as delivering thought leadership on emerging television, video and games businesses and the digital home. He speaks regularly at international conferences and panels, supports planning discussions with senior executives, and is frequently quoted by the specialist and general press and media.

David joined Strategy Analytics in January 1997 after a period spent in freelance consulting and writing. He was previously engaged at the specialist research firm, Understanding and Solutions and prior to this spent eight years at BIS Strategic Decisions, where he managed the company’s industry-leading consumer electronics and media research and analysis programs.

His research currently focuses on the transformation of television and video driven by over-the-top services, multiscreen connected devices and ubiquitous broadband.

He graduated from Reading University in the UK in 1987 with a BA (Hons) in Linguistic Science.

William Ablondi, Director


+1 617 614 0744
Digital Consumer Blog
Contact William

Bill Ablondi directs the Strategy Analytics Smart Home Strategies (SHS) advisory service focusing on emerging opportunities in home management, monitoring and control systems and services. Bill has over 25 years experience in market strategy development, competitive assessment and market forecasting for manufacturers and service providers in the information technology and consumer electronics sectors.

As Director of SHS, his global research and analysis focuses on identifying value propositions attractive to consumers, forecasting their adoption and market value, evaluating business models and partnerships within the smart home ecosystem and monitoring technology developments enabling new solutions.

Bill is a frequent speaker at industry conferences, a widely quoted analyst and has completed numerous custom consulting projects centering on opportunity assessment, market segmentation and customer satisfaction.

Prior to joining Strategy Analytics, Bill led Parks Associates' home systems and energy management practice and previously held senior roles at BIS Strategic Decisions and IDC. He began his career as an engineer and business development manager at Texas Instruments and holds an MBA from Columbia University with concentrations in operations research and finance and a BS in Chemical Engineering from Rensselaer Polytechnic Institute.

Andreas Koehler, Director


+44 1908 423631
Contact Andreas

As Director (Europe), for Strategy Analytics Consulting services, Andreas Koehler manages client projects of global scope providing strategic and tactical support, to clients within the wider communications industry.

Andreas has wide-ranging experience, including business case development and evaluation, start-up support, market entry strategy, product and service portfolio analysis, customer segmentation and benchmarking studies.

Before joining Strategy Analytics, Andreas was an Associate with Cambridge Strategic Management Group, a strategy consulting firm where he managed client projects for a large variety of telecommunications and Internet players including PTOs, fixed new entrants, equipment vendors and venture capital funds.

Prior Andreas was a Senior Analyst with SAs predecessor firm, BIS Strategic Decisions. As a leading member of the consumer electronics and media team, he tracked existing and emerging markets for CE hardware vendors and software and media companies.

Andreas Koehler holds a Diplombetriebswirt degree from Fachhochschule Bremen, in Germany and a BA (Hons) in European Finance and Accounting from Leeds Business School in the UK.

David Watkins, Director


+33 1 53 40 99 50
Connected Home Devices Blog
Contact David

David Watkins, Service Director, is responsible for the development of the Connected Home Devices service (CHD) and provides clients with strategic insight both qualitative and quantitative on the key issues relating to the connected consumer business segment. He is closely involved in the tracking and forecasting of the global consumer electronics market with a particular focus on developments within the flat panel TV space including technologies such OLED, 4K and 3D. He has been closely monitoring the uptake of Smart TV and has written extensively on the challenges and opportunities faced by TV vendors, retailers and the wider entertainment industry in promoting this technology.

Mr Watkins spent more than 7 years at Futuresource Consulting as lead analyst within the Consumer Electronics group and over that time has built relationships with industry contacts spanning the entire entertainment value chain including the leading Hollywood studios, broadcasters, CE manufacturers, semiconductor and component companies.

Mr Watkins has presented at a number of key industry conferences around the world and is a regular contributor to press and trade journals.

He graduated from Newcastle University with a BA (Hons) in Geography.

Jack Narcotta, Senior Industry Analyst


+1 617 614 0798
Smart Home Blog
Contact Jack

Jack Narcotta is a senior analyst in the Intelligent Home Group, where he analyzes emerging opportunities in home management, monitoring and control systems, as well as assesses the business models and routes to market within smart home service and device ecosystems. Jack has more than 20 years of experience in competitive intelligence and strategic consulting, as well as qualitative and quantitative analysis that informs device manufacturers and service providers in the global IT arena.

Prior to joining Strategy Analytics, Jack led Technology Business Research’s devices practice (PCs, smartphones, tablets and consumer IoT) and previously held senior operational and business planning roles at several telecom and networking equipment manufacturers.

Jack graduated from the University of New Hampshire in Durham, N.H., with a Bachelor of Arts in Journalism.

Chirag Upadhyay, Analyst


+44 1908 423 643
User Experience Practice Blog
Contact Chirag

Chirag Upadhyay works as an Analyst in Strategy Analytics' User Experience Practice. He joined the company in 2013.

Chirag conducts research into consumer behavior and user experiences across the mobile devices, connected home and automotive sectors. Chirag leads projects involving technical performance measurement and benchmarking of consumer electronics products, focusing on mobile portable devices and in-vehicle systems. Prior to joining SA, Chirag's professional experience involved mobile gaming applications developement and software testing.

Chirag holds a first class BSc (Hons) Degree in Digital Animation & Production from the University of Greenwich, UK.