David Kerr, Senior Vice President


+1 617 614 0720
Wireless Device Strategies Blogs
Contact David

Mr. Kerr has 30 years of experience in the mobility space and has worked with leading operators, device vendors, and solutions providers to translate technology capabilities into effective customer value propositions.

He is responsible for the Global Wireless, Intelligent Home and Teligen Tariff practices at Strategy Analytics. Mr. Kerr is responsible for setting the research agenda across networks, applications and devices in the wireless space and for developing new syndicated research programs which extend our leadership in the connected consumer and connected business segments.

Mr. Kerr has spoken at dozens of industry conferences and has completed numerous custom consulting projects centering on opportunity assessment, market segmentation, portfolio analysis, and competitive assessment.

David holds an Executive MBA degree from Suffolk University, Boston, and a BA Marketing from Thames University London.

Steve Entwistle, Vice President


+44 1908 423636
Strategic Technologies Blog
Contact Steve

VP of Strategic Technologies Global Practice

Stephen is the head of the Strategic Technologies Practice where he is responsible for managing all of the research coverage of technology markets. This encompasses a number of services including; SpecTRAX, Advanced Defense Systems (ADS), RF Component Strategies (RFCS), GaAs & Compound Semiconductor Technologies (GaAs) and Handset Component Technologies (HCT).

Stephen Entwistle has enjoyed a career spanning both engineering and marketing roles with a deep understanding of the inter-relationships between the technology, product development and marketing issues in the electronics industry.

He has been with BIS Strategic Decisions and then Strategy Analytics since 1983. During this time he has carried out numerous large-scale projects focused on advanced components for clients such as Microsoft, Sun, Nokia, ARM, Bose, Vodafone, Infineon and Freescale, amongst many others. He is often invited to speak at major conferences and to author feature articles in industry journals.


Stephen graduated from Bradford and Bath Universities in 1989 and 1991 with a B.Eng Honours degree and a Master of Engineering Management (M.Eng) degree.  He has subsequently completed a Diploma in Marketing at Luton University to gain membership of both the IEE (Institute of Electrical Engineers) and CIM (Chartered Institute of Marketing).


Stephen Entwistle's experience prior to joining Strategy Analytics includes:

  • sponsorship through university by GEC-Marconi Avionics with broad industrial training across the functions of a world class military systems supplier.
  • development of RF ATE and microprocessor systems.
  • analysing the capabilities of military companies and seeking out opportunities and business partners in commercial markets to supplement the industry wide fall-off in defence spending.

Neil Mawston, Executive Director


+44 1908 423628
Wireless Blog
Contact Neil

Neil Mawston, Executive Director, Wireless Device Strategies (WDS), is responsible for delivering analysis, insight and recommendations to mobile operators, handset vendors, component makers, investment banks, PC suppliers, software vendors and media firms worldwide. He is a recognized authority on global cellphone trends.

Mr. Mawston's recent work includes quantitative and qualitative analysis of supply-side and demand-side research. He has led major projects into smart 3G devices, mobile operating systems, marketshare forecasting, financial metrics and user segmentation. Mr. Mawston is regularly quoted in the press, including the WSJ, FT, BBC and CNBC.

Prior to joining Strategy Analytics, Mr. Mawston worked for Associated British Foods.

Mr. Mawston holds an MBA, Postgraduate Diploma in Marketing, Diploma in Digital Marketing, and BA Hons Business Studies. He is an Associate Member of the Chartered Institute of Marketing.

William Ablondi, Director


+1 617 614 0744
Digital Consumer Blog
Contact William

Bill Ablondi directs the Strategy Analytics Smart Home Strategies (SHS) advisory service focusing on emerging opportunities in home management, monitoring and control systems and services. Bill has over 25 years experience in market strategy development, competitive assessment and market forecasting for manufacturers and service providers in the information technology and consumer electronics sectors.

As Director of SHS, his global research and analysis focuses on identifying value propositions attractive to consumers, forecasting their adoption and market value, evaluating business models and partnerships within the smart home ecosystem and monitoring technology developments enabling new solutions.

Bill is a frequent speaker at industry conferences, a widely quoted analyst and has completed numerous custom consulting projects centering on opportunity assessment, market segmentation and customer satisfaction.

Prior to joining Strategy Analytics, Bill led Parks Associates' home systems and energy management practice and previously held senior roles at BIS Strategic Decisions and IDC. He began his career as an engineer and business development manager at Texas Instruments and holds an MBA from Columbia University with concentrations in operations research and finance and a BS in Chemical Engineering from Rensselaer Polytechnic Institute.

Prabhat Agarwal, Director


+1 617 614 0745
Contact Prabhat

Prabhat leads Strategy Analytics’ big data analytics and mobile intelligence platform, AppOptix.

Prabhat has extensive technology, market research and consulting expertise in helping companies, start-up ventures, and governments improve their business practices by providing technology, business and marketing growth and revenue generation strategies.

Prabhat holds a BS in Electrical Engineering from the University of Rhode Island and MS in Business Management from Worcester Polytechnic Institute.

Ken Hyers, Director


+1 617 614 0757
Emerging Device Strategies Blog
Contact Ken

As Director for the Emerging Device Strategies (EDS) service, Ken Hyers is responsible for delivering insight, guidance and perspective to all those with a professional interest in the mobile handset industry, including vendors, operators, ecosystem players, investors and the media.

Prior to joining Strategy Analytics, Ken was a Senior Analyst / Engagement Manager at Technology Business Research (TBR), where he headed the expansion of TBR’s mobile computing devices syndicated and custom research. Prior to joining TBR in 2007, Mr Hyers was a Principal Analyst at Allied Business Research (ABI), where he designed and launched the Mobile Content Research service. Prior to ABI, he was a Senior Analyst at In-Stat from 1998 through 2004, where he conducted consumer and enterprise end-user research on the mobile market.

Ken is a frequent source for newspapers, business publications and wireless trade journals, including The Wall Street Journal, The New York Times and other publications, as well as on-camera and radio interviews for various news outlets.

Ken obtained an M.A. in Political Science from Northeastern University and graduated from the University of North Carolina, Asheville, with a B.A. in Political Science.

Peter King, Director


+44 1908 423615
Tablet & Touchscreen Strategies Blog
Contact Peter

Peter King, Director of the Tablet & Touchscreen Strategies (TTS) Service, focuses on strategic issues relating to the impact of Smart Mobile Devices, both for mobility and in the home. His product specialities include Tablets, where he focuses on market sizing, portfolio development and ecosystem development. He previously was Director of the Connected Home Devices (CHD) service for 10 years prior to launching TTS.

He assesses revenue opportunities from all aspects of the Tablet ecosystem and is responsible for providing quantitative and qualitative analysis, insight and recommendations to Tablet and CE vendors, handset vendors, component makers, investment banks, PC suppliers, software vendors, mobile and fixed Operators and media firms worldwide.

Mr King has spent his entire career in the computer, communications and consumer electronics industries. He spent 22 years in the computer industry and was CEO of Europes first chain of computer stores. This was followed by 3 years in the communications sector marketing consumer solutions. Prior to becoming an analyst he spent 11 years in the consumer electronics industry including a 6 year spell working with Sony. His broad experience encompasses roles as an Industry Analyst, management consultant, manufacturer, distributor and retailer.

Woody Oh, Director


+44 1908 423 665
Handset Country Share Tracker Blog
Contact Woody

Woody Oh, a Director for Handset Country Share Tracker (HCST) at Strategy Analytics, is responsible for delivering in-depth analysis, guidance and predictions on the global handset industry to mobile operators, handset OEMs, chipset makers, investment banks, software vendors and media firms across the world.

Prior to joining Strategy Analytics, Woody had built up diverse experience at three firms. He worked as a system engineer for Base Station and Mobile Switching Centers at Lucent Technologies and was in charge of local operators such as SK Telecom and KT. Woody subsequently worked at ST-Ericsson on Business Development for connectivity components (bluetooth, Wi-Fi, WiMax & NFC) and TD-SCDMA/TD-LTE for Samsung. Woody also spent some time as a sales manager at Irdeto promoting its security solutions to Samsung, LG, Pantech and local operators.

Woody has a degree in Radio Communications Engineering from Yonsei University in Korea, likes to read mystery novels, and spend most of his time with his energetic young daughter.

Cliff Raskind, Director


+1 617 614 0727
Wearables Blog
Contact Cliff

Cliff Raskind draws on over two decades in wireless, mobility and IT to help Strategy Analytics’ clients win and succeed. His primary responsibilities encompass analyzing, tracking and forecasting the transformation of the smart device and IoT markets. Cliff also guides clients across the ICT spectrum to better anticipate key strategic issues and separate hype from reality with respect to potentially disruptive technologies and business models. His insights and recommendations rely on deep analyst and industry-side experience working with device vendors, operators and a wide range of b2b and b2c solution providers. Cliff was an early member of SA’s Global Wireless Practice from 1999 to 2007, returning to the company in 2015 after working for Nokia where he ultimately led their Device Intelligence group on a global basis. He later joined Nokia’s HERE location unit leading KPIs and strategic target setting for the Map Platform Group. Prior to originally joining SA he was a Product Marketing Manager for EDS specializing in cellular billing systems. Cliff holds a B.S. in Business Management with a concentration in Finance from Northeastern University, where he graduated with honors.

Stuart Robinson, Director


+44 1908 423637
Strategic Technologies Blog
Contact Stuart

Stuart Robinson, Director, Handset Component Technologies (HCT) Program within the Strategic Technologies Practice, provides an understanding of the dynamics and trends within the market for components used in portable electronic equipment.

Mr Robinson joined Strategy Analytics in 2004, bringing a wealth of experience in market research, analysis and consulting spanning over fifteen years. He has spoken at numerous industry events worldwide.

Prior to joining Strategy Analytics, Stuart was Associate Director of CAP Ventures' Printer and Multifunction Device Service, and he spent five years building his own web design and consulting company. For the seven years prior to that he worked for the Strategy Analytics forerunner, BIS Macintosh, as a consultant and service director within the company's components division, plus four years in a product-marketing role within Texas Instruments' semiconductor division.

Mr. Robinson holds a BSc Honours degree in Electronic Engineering from Southampton University.

Eric Smith, Director & Lead Analyst


+1 617 614 0752
Tablet & Touchscreen Strategies Blog
Contact Eric

Eric Smith is Director of the Tablet & Touchscreen Strategies (TTS) service within Strategy Analytics. With his extensive knowledge in Tablets and 2-in-1 computing devices, he provides market sizing, forecasting, connectivity trends, insights, and recommendations to global industry players. As Lead Analyst for the Strategy Analytics' ConsumerMetrix service, Eric is also responsible for reporting on consumer survey work to explore user behaviors in consuming and purchasing media content, using and purchasing devices, and brand perceptions. He has been widely quoted in media outlets such as The Wall Street Journal, Forbes, NPR, and The New York Times.

Eric was previously an analyst in Strategy Analytics Connected Home Devices (CHD) service primarily covering Game Consoles and PCs for 2 years before joining the Tablets service. He also spent 8 years as an Economic and Political Advisor at the Consulate General Japan in Detroit, delivering qualitative analysis of economic and political trends for Japanese diplomats.

Eric holds a BA in International Relations with a concentration in Japanese from James Madison College at Michigan State University.

Linda Sui, Director, Wireless Smartphone Strategies (WSS)


+1 617 6140735
Contact Linda

Linda Sui, Director of Wireless Smartphone Strategies in the Strategy Analytics Global Wireless Practice (GWP), is responsible for delivering in-depth analysis and recommendations for the global smartphone industry to mobile carriers, handset vendors, component makers, investment banks, software vendors and media firms worldwide.

Prior to joining Strategy Analytics, Ms. Sui was responsible for executing and managing BDAs China Handset Advisory Services. Her research & consulting portfolio covered the wireless industry and handset device value chain.

Before BDA, Ms. Sui worked on the strategic marketing team of LGE Mobile Communication USA, where she carried out a range of primary and secondary research projects focusing on the US handset market.

Ms. Sui holds a Masters in International Management from UC, San Diego, as well as BS and MS degrees in Literature from Peking University, China.

David Watkins, Director


+33 1 53 40 99 50
Connected Home Devices Blog
Contact David

David Watkins, Service Director, is responsible for the development of the Connected Home Devices service (CHD) and provides clients with strategic insight both qualitative and quantitative on the key issues relating to the connected consumer business segment. He is closely involved in the tracking and forecasting of the global consumer electronics market with a particular focus on developments within the flat panel TV space including technologies such OLED, 4K and 3D. He has been closely monitoring the uptake of Smart TV and has written extensively on the challenges and opportunities faced by TV vendors, retailers and the wider entertainment industry in promoting this technology.

Mr Watkins spent more than 7 years at Futuresource Consulting as lead analyst within the Consumer Electronics group and over that time has built relationships with industry contacts spanning the entire entertainment value chain including the leading Hollywood studios, broadcasters, CE manufacturers, semiconductor and component companies.

Mr Watkins has presented at a number of key industry conferences around the world and is a regular contributor to press and trade journals.

He graduated from Newcastle University with a BA (Hons) in Geography.

Phill Maling, Projects Director


+44 1908 423 639
SpecTRAX Blog
Contact Phill

Phill Maling is Projects Director for Strategy Analytics’ PriceTRAX and SpecTRAX services within the Strategic Technologies Practice, providing insight into handset pricing and specification trends. Phill also conducts bespoke projects which utilise SpecTRAX & PriceTRAX data on behalf of our clients.

Phill has a strong background across both primary and secondary research from a variety of disciplines (including Regulatory studies). Prior to joining Strategy Analytics Phill worked extensively in the Pharmaceutical industry as a Study Director and Chief Scientific Officer. Phill has a sound understanding of statistical analysis and the presentation and interpretation of complex data sets.

Phill has two First Class BSc (Hons), an MSc in Immunology, and a PhD in Healthcare Management.

Alex Fuller, TRAX Systems Manager


01908 423663
Contact Alex

Alex Fuller is Systems Manager for Strategy Analytics' PriceTRAX and SpecTRAX services within the Strategic Technologies Practice, working with various tools to ensure that the data gathering processes and the systems for providing the data to clients are accurate, in addition to looking at ways for improvement. Alex also provides analysis of the data, and works on bespoke projects into handset pricing and specification trends on behalf of our clients.

Prior to becoming to joining to the PriceTRAX and SpecTRAX services in 2010, Alex previously worked in Strategy Analytics' internal IT department, providing technical support to clients and providing updates to the website.

Alex graduated from Keele University in 2009 with a BSc degree in Mathematics and Computer Science.

Boris Metodiev, Senior Analyst


+44 1908 423698
Handset Country Share Blog
Contact Boris

Boris Metodiev, Senior Analyst, Global Wireless Practice, focuses on mobile and connected devices, including handsets, smartphones, wearables and connected consumer electronics.

With more than 14 years' industry experience, Boris is quoted frequently in media publications, regularly part of the judging panel of GSMA’s Global Mobile Awards, with busy conference and vendor briefing schedule. Metodiev focuses primarily on mobile vendor strategies, mobile OS and ecosystems, technology innovation, and device patents licensing and litigation.

In his previous position as a Research Manager at 451 Research he supported the company’s devices research and activities. Prior to this, as a Product Manager at Yankee Group, Boris built the firm's quantitative database structure and Excel tools for its data products.

Boris holds a bachelor's degree and a master's degree in economics and finance from Hult University in London.

Rajeev Nair, Senior Analyst


+44 1908 423 629
Devices Blog
Contact Rajeev

Rajeev Nair, Senior Analyst, Global Wireless Practice, focuses on smart connected devices, including handsets, smartphones and wearables.

With over a decade of experience in the devices and telecom domain, Rajeev has worked on both fronts -- with leading IT vendors like Hewlett Packard & Microsoft and research firms like IDC, on varied aspects of business strategies, product development and go-to-market (GTM) approaches.

In his previous assignment, as Program Manager (Mobility) with Hewlett Packard, he supported the firm's Mobility Business expansion strategy. Prior to this, he worked for International Data Corporation, tracking and consulting mobile phone OEMs, chipset makers, telecom operators and others in the mobility ecosystem. In Microsoft, he led an extended research team to provide actionable insights for their platforms, devices and online business. He started out his professional career with the Confederation of Indian Industry in their IT and Telecom division, conceptualizing events and research for the Indian ICT market.

He is frequently quoted by the leading print and online media as a subject-matter expert on smart connected devices, mobile ecosystem trends and the telecom domain.

Rajeev holds an MBA from Delhi School of Economics, India.

Jack Narcotta, Senior Industry Analyst


+1 617 614 0798
Smart Home Blog
Contact Jack

Jack Narcotta is a senior analyst in the Intelligent Home Group, where he analyzes emerging opportunities in home management, monitoring and control systems, as well as assesses the business models and routes to market within smart home service and device ecosystems. Jack has more than 20 years of experience in competitive intelligence and strategic consulting, as well as qualitative and quantitative analysis that informs device manufacturers and service providers in the global IT arena.

Prior to joining Strategy Analytics, Jack led Technology Business Research’s devices practice (PCs, smartphones, tablets and consumer IoT) and previously held senior operational and business planning roles at several telecom and networking equipment manufacturers.

Jack graduated from the University of New Hampshire in Durham, N.H., with a Bachelor of Arts in Journalism.

Ville-Petteri Ukonaho, Senior Analyst


+44 1908 423634
Wireless Device Strategies Blog
Contact Ville

Ville-Petteri Ukonaho, Senior Analyst, Global Wireless Practice, focuses on smart connected devices, including handsets, smartphones and wearables.

With over 13 years of experience in the devices and telecom domain, Ville-Petteri has strong expertise within the industry from Nokia and Microsoft where he has worked in R&D as well as in strategy and business development functions. His expertise areas include handsets and handset technologies and he is experienced in analyzing markets and technologies for strategy and business development purposes.

In his previous assignment, as Senior Strategy Manager, Strategy and Planning, at Microsoft, he supported the firm's devices strategy and business development activities. Prior to this he worked in Nokia Strategy doing market and competitive intelligence for product development, strategy, sales and business development.

Ville-Petteri holds a B.Eng. from Turku University of Applied Sciences, Finland.

Juha Winter, Senior Analyst


+44 1908 423 626
Smartphones Blog
Contact Juha

As a Senior Analyst in the Global Wireless Practice, Juha Winter focuses on Wireless Smartphone Strategies (WSS) as well as other smart connected device topics and related services. He draws on well over a decade of diverse experience from ICT and automotive industries, having worked for companies such as Nokia (network infrastructure and handset businesses) and Bosch Car Multimedia (Germany) in global business development, strategy, market analysis, and competitive intelligence roles. At Nokia, he held numerous analyst and strategist roles, acting as the lead analyst for the company’s smart devices business at one time. At Bosch, his responsibilities included strategy development, customer and market analysis, and business planning for the company’s new business area, Connected Mobility. Most recently before joining SA, he was the sales director for an innovative IT startup company focusing on automotive aftermarket IT services located in Helsinki, Finland.

Juha combines his business and technical expertise in serving SA clients with quantitative as well as qualitative analysis. He also utilizes his academic research background and insights in the area of mobile business ecosystems whenever suitable. Juha holds a pre-doctoral Licentiate of Science degree focused on Telecommunications Business from Aalto University as well as an MS degree in Telecommunications Engineering from Helsinki University of Technology.

Yiwen Wu, Senior Analyst


Wireless Blog
Contact Yiwen

As Senior Analyst in the Devices Team of our Global Wireless Practice, Ms. Yiwen Wu utilizes her extensive industry experience in technology and business to create influential impact to SA’s clients. Her main responsibilities includes researching, forecasting and analysing key issues in the transformation of future smartphone markets. Ms. Wu covers China, Asia and global markets and is based in Shanghai.

Before joining SA, Ms. Wu worked as a Business Development Manager at the global headquarters of Microsoft Mobile and Nokia, where she managed various projects for senior executives to drive innovation and business transformation with support from R&D, design, sales, finance, and legal teams. Prior to that, Ms. Wu worked at Inventure, a leading early-stage VC in the Nordics, and Bain Capital Asia.

Ms. Wu holds a Masters Degree in Finance from Shanghai University of Finance and Economics, and a Masters Degree in Strategy from the Business School of Aalto University in Finland.

Chirag Upadhyay, Analyst


+44 1908 423 643
User Experience Practice Blog
Contact Chirag

Chirag Upadhyay works as an Analyst in Strategy Analytics' User Experience Practice. He joined the company in 2013.

Chirag conducts research into consumer behavior and user experiences across the mobile devices, connected home and automotive sectors. Chirag leads projects involving technical performance measurement and benchmarking of consumer electronics products, focusing on mobile portable devices and in-vehicle systems. Prior to joining SA, Chirag's professional experience involved mobile gaming applications developement and software testing.

Chirag holds a first class BSc (Hons) Degree in Digital Animation & Production from the University of Greenwich, UK.

Steven Waltzer, Industry Analyst


+1 617 614 0758
Wearables Blog
Contact Steven

Steven Waltzer is an Industry Analyst supporting the Global Wireless Practice (GWP). Steven covers wireless devices and specializes in wearables, providing quantitative and qualitative analysis on the wearables, smartphone, and handset markets. Steven is the lead quantitative analyst for the Wearables Service, spearheading all modelling for quarterly tracking as well as forecasting across smartwatches, feature watches, fitness bands, smartglasses, hearables, and other wearable device types.

Prior to his role as an Industry Analyst, Steven worked for 2.5 years as a Data Analyst, responsible for supporting Research Analysts, Senior Analysts and Research Directors to improve and standardize their excel models, supporting the input of data into a common database, and building and updating the next generation of Dashboards for clients and internal users.

Steven holds a BS in Business Administration with concentrations in Finance and Management and a minor in Economics from the D’Amore McKim School of Business at Northeastern University. He also studied Alternative Investments and Game Theory at the London School of Economics and Political Science.

Daniele Ripalunga, Research Analyst


Contact Daniele

As a Research Analyst within Strategy Analytics, Daniele Ripalunga is responsible for gathering and analysing worldwide data for SpecTRAX and PriceTRAX. Daniele works on ensuring accuracy within the data collected, while expanding SpecTRAX database with new mobile device specifications.

Daniele graduated in 2012 achieving a First Class Honours degree (BSc) in Computing (Internet Technology & Security).