As Senior Analyst for the In-Vehicle UX service, Derek Viita provides consumer-focused insights on every detail of car-related experiences. Areas of expertise include mobile and integrated HMI, autonomous vehicles, driver distraction, and voice-controlled systems.
Derek has 10 years of experience advising companies and government agencies in the automotive and wireless spaces. He has scoped and executed a variety of worldwide strategic, usability, and design validation research.
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