As a Associate Director in the Global Automotive Practice, Roger Lanctot has a powerful voice in the definition of future trends in automotive safety, powertrain, and infotainment systems. Roger draws on 25 years experience in the technology industry as an analyst, journalist and consultant. Roger has conducted and participated in major industry studies, created new research products and services, and advised clients on strategy and competitive issues throughout his career.

As Director for the Automotive Electronics service, Ian Riches heads a research team covers all aspects of core automotive electronic systems, semiconductors and sensors on a worldwide basis.  Ian has always been passionate about cars - his parents joke that he was shouting Ford! Volkswagen! before he said Cat! Dog!. His areas of research include powertrain, chassis, safety, security and body applications including high-growth areas such as hybrid and electric vehicles, advanced driver

As Director of Syndicated Research within the Strategy Analytics UX Innovation Practice, Chris Schreiner is responsible for leading teams delivering in depth user experience analysis and insights for clients in the wireless, smart home, and automotive industries.

Chris has 18 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.

Kevin Mak is an Analyst of the Automotive Electronics Service, specialising in the strategic analysis of automotive electronic systems, semiconductors and sensors.

He has worked for the Automotive Electronics Service since 2006 where he is responsible for producing reports on the automotive electronics industry and forecasting global trends for a wide range of clients in motor manufacturing, tier 1 electronics suppliers and vehicle parts manufacturers.

As Senior Analyst for the In-Vehicle UX service, Derek Viita provides consumer-focused insights on every detail of car-related experiences.  Areas of expertise include mobile and integrated HMI, autonomous vehicles, driver distraction, and voice-controlled systems.

Derek has 10 years of experience advising companies and government agencies in the automotive and wireless spaces.  He has scoped and executed a variety of worldwide strategic, usability, and design validation research.